Privacy Policy

Effective Date: June 28, 2026

Susan J. Curley, DDS (“Practice,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at susanjcurleydds.com or interact with our dental practice located at 1540 State Route 138, Suite 305, Wall Township, NJ 07719.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you contact us, request an appointment, or submit forms on our website. This may include:

• Name, email address, phone number, and mailing address
• Date of birth and insurance information
• Medical and dental history as relevant to your care
• Payment and billing information

Automatically Collected Information

When you visit our website, we may automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, and pages visited. We use website analytics to understand general usage patterns. This data is aggregated and does not personally identify you, and we do not apply analytics or advertising tracking to pages that handle your health information.

2. How We Use Your Information

We use the information we collect to:

• Schedule and manage your appointments
• Provide dental care and treatment
• Process insurance claims and billing
• Send appointment reminders and follow-up communications
• Improve our website and patient experience
• Comply with legal and regulatory obligations

3. HIPAA Notice

As a dental practice, we are required to comply with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is used and disclosed only as permitted by law, primarily for treatment, payment, and healthcare operations. A separate Notice of Privacy Practices, which describes your rights and our obligations regarding your PHI, is available at our office and provided to you at your first visit.

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: Trusted vendors (scheduling software, billing services, IT support) who help us operate the practice, bound by confidentiality agreements.
• Healthcare providers: Specialists, labs, or other providers involved in your care, as permitted by HIPAA.
• Legal requirements: When required by law, court order, or governmental authority.

5. Data Security

We use appropriate administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. That said, no method of transmission over the Internet or electronic storage is completely secure.

6. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and analyze general site traffic. You can control cookie settings through your browser. Disabling cookies may affect certain features of the website.

7. Your Rights

Depending on applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal and clinical retention requirements)
• Opt out of marketing communications at any time

To exercise any of these rights, or for questions about your health information, please contact our office directly.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

9. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verified parental consent.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page will reflect the most recent revision. Continued use of our website after any changes means you accept the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

• Susan J. Curley, DDS
• 1540 State Route 138, Suite 305, Wall Township, NJ 07719
• Phone: (732) 681-8604
• Email: sjcsmileoffice@gmail.com